When it comes to batteries, size matters — but the ideal size depends heavily on location, system configuration, and subsidy parameters.
Unlike PV systems, which have steadily grown larger over time, battery capacity has fluctuated, shaped by a mix of market forces, policies, and price sensitivity. For manufacturers and retailers, this makes product-market fit more nuanced than ever.
📊 What the Data Shows: Average Battery Sizes
The 2025 SunWiz Annual Australian Battery Market Report reveals that average battery capacity in 2024 remained close to 2023 levels. But that stability masks important variation beneath the surface:
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Retrofit systems typically use smaller batteries, especially when space, price, or compatibility are constraints
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Some states buck this trend, influenced by local program design and subsidy tiers
- Meanwhile, the “one-shot” nature of the federal battery subsidy is expected to push many customers to maximise capacity in a single purchase, whereas affordability-driven buyers tend toward the lowest sticker price, often opting for smaller capacities
⚡ Battery Power Is Climbing
While energy capacity has remained relatively flat, battery output power has steadily increased:
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Most batteries in the market now deliver 5kW of continuous power
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7kW and 10kW models are gaining popularity
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11kW systems are beginning to emerge
This trend reflects growing consumer expectations around load coverage and backup performance — and presents a strategic opportunity for brands that can offer higher output systems without sacrificing cost competitiveness.
🧭 Why This Matters for Your Strategy
Understanding battery size preferences by market segment and state is critical for:
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Product design and positioning
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Stocking and logistics planning
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Installer training and commissioning procedures
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Pricing and marketing strategies tied to local subsidies
Brands that align their product mix with the reality of regional incentives and customer behaviour will win more deals — and grow their share in a fast-changing market.
📘 Go Deeper with SunWiz
The 2025 SunWiz Annual Australian Battery Market Report offers a detailed breakdown of battery sizes, including how they vary by:
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Installation type (retrofit vs new build)
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Geography
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Output power
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Popular configurations
SunWiz’s Battery Market Subscription also includes monthly updates on evolving trends in battery power, voltage, capacity, and warranty periods.
👉 Purchase the Annual Report or subscribe to our monthly battery market updates