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How much is $1 in profit worth?

August 27, 2015

This is the final article in our Commercial Solar Success series. We all know how valuable profit is to a business. It’s literally the lifeline that keeps businesses …

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Solar Industry Snapshot and Directions

August 26, 2015

I was to give a presentation to the SEIA Queensland seminar but wasn’t able due to illness. Rather than let the intel go to waste, here it is as a…

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How competing your way to the bottom ruins solar businesses

August 25, 2015

This is the eleventh article in our Commercial Solar Success series. Solar businesses (like any business) rely on profits to sustain them. So it goes without…

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Convincing commercial businesses to buy

August 23, 2015

This is the twelfth article in our Commercial Solar Success series. It’s tough in the commercial market. Businesses can take their time in making decisions and…

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Teaching your prospects to love your business

August 20, 2015

This is the tenth article in our Commercial Solar Success series. If a prospect knows all the benefits of going with your business, they’ll choose you matter …

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How much do tyre-kickers cost your business?

August 18, 2015

This is the ninth article in our Commercial Solar Success series. How often do your sales team report lost sales because people want to “think about” the idea…

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How optimisation improves solar business performance

August 16, 2015

This is the eighth article in our Commercial Solar Success series. Any solar business owner knows how much time is worth. When you’re doing things right, the …

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Multiplying commercial customers 100 fold

August 13, 2015

This is the seventh article in our Commercial Solar Success series. Solar companies often fail to truly master the art of referral business. When it comes …