This is the final article in our Commercial Solar Success series. We all know how valuable profit is to a business. It’s literally the lifeline that keeps businesses afloat. So considering…
Month: August 2015
Solar Industry Snapshot and Directions
I was to give a presentation to the SEIA Queensland seminar but wasn’t able due to illness. Rather than let the intel go to waste, here it is as a…
How competing your way to the bottom ruins solar businesses
This is the eleventh article in our Commercial Solar Success series. Solar businesses (like any business) rely on profits to sustain them. So it goes without mention really that lower profits…
Convincing commercial businesses to buy
This is the twelfth article in our Commercial Solar Success series. It’s tough in the commercial market. Businesses can take their time in making decisions and what’s worse is they can…
Teaching your prospects to love your business
This is the tenth article in our Commercial Solar Success series. If a prospect knows all the benefits of going with your business, they’ll choose you no matter what. If they…
How much do tyre-kickers cost your business?
This is the ninth article in our Commercial Solar Success series. How often do your sales team report lost sales because people want to “think about” the idea or they just…
How optimisation improves solar business performance
This is the eighth article in our Commercial Solar Success series. Any solar business owner knows how much time is worth. When you’re doing things right, the sales are pouring…
Multiplying commercial customers 100 fold
This is the seventh article in our Commercial Solar Success series. Solar companies often fail to truly master the art of referral business. When it comes to commercial solar, this…
July's PV Installations surge... back to 2014 levels
2015 hasn’t been a great year for Australian PV. Unless of course you’re involved in installing solar farms that were proposed years ago to be the world’s biggest… but then…
Cutting the queue and reaching the boss
This is the sixth article in our Commercial Solar Success series. Have you ever wondered how you can get straight to the decision-maker when selling commercial solar? It’s not always…
Reaching commercial prospects first
This is the fifth article in our Commercial Solar Success series. There is tough competition in the solar industry. And unfortunately, many solar businesses are selling on price alone which…
Finding your “golden” list of prospects
This is the fourth article in our Commercial Solar Success Series. What’s a “golden” list of commercial solar prospects worth? Imagine if you could take thousands of leads and filter…
Targeting the best regions for commercial solar
This is the third article in our Commercial Solar Success series. Hitting a region with a low commercial uptake of solar is a really tough gig. Businesses haven’t seen their…