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Know Your Customer better, and Know Your Competitor better than they know themselves

Focus your efforts to maximise your advantage, using SunWiz’s AI Brand Assessor. 

Then learn from your competitors, avoiding their mistakes and emulating their successes.

 

RIDING THE SOLAR COASTER JUST GOT EASIER FOR PV AND ESS MANUFACTURERS.

Focus your efforts to maximise your advantage, using SunWiz’s AI Brand Assessor.
Then learn from your competitors, avoiding their mistakes and emulating their successes.
SunWiz’s action-focussed market intel will navigate you towards the top of the market, with turn-by-turn instructions that update as the situation evolves.

Click here for a visual version of this story.

THE KPIS AND DRIVERS THAT GENERATE MARKET SHARE

SunWiz now offers deeper insight into brand market share, by revealing the drivers that result in market share.

Because market share is the outcome of:

  • Installer Reach (installers using your brand)
  • Installer Depth (the amount you occupy in your installers’ portfolios).
  • Installer Loyalty (your amount of regular monthly repeat-purchases).

Those KPIs are influenced by these levers:

  1. sales & marketing
  2. distribution strategy
  3. product-market fit
  4. customer engagement (including customer support)
  5. price – more specifically your ability to help installers make a sustainable profit

Pull the right lever and your market share will grow. Pull the wrong lever and you could be wasting your money.

THOSE KPIS WEREN’T VISIBLE UNTIL NOW

Before now those KPIs weren’t visible to manufacturers, because distributors obscure customer visibility. Brands spent loads of time gathering fragmented data, trying to build an understanding of their customers that was ultimately fragmented and outdated.

SunWiz now reveals those KPIs for every brand. Gain a better understanding of your strengths and weaknesses, and learn from the missteps and successes of your competitors.

SUNWIZ’S AI GUIDANCE REVEALS YOUR OPTIMAL PATH

Drawing upon SunWiz-exclusive data, SunWiz now offers tailored written recommendations for each individual brand.

We now:

  1. Harness SunWiz-exclusive data Benchmark your brand to all other brands
  2. Produce visualisations of each KPI / market share driver
  3. Write AI-supported dashboard interpretations
  4. Offer recommended focus to improve your market share

It’s like your personal GPS – identifying multiple possible paths to your destination from where you are, recommending the best route, and then dynamically updating as traffic or road conditions change on your drive.

LEARN FROM COMPETITORS’ MISTAKES AND SUCCESSES

Now you know what to focus upon. Learn from the best in that field. Identify the brands with the best installer reach, depth, loyalty, and distribution. So you can emulate their success. (and avoid their mistakes).

Now Available in AU & the UK

For Ultimate  & Panel / Inverter / ESS Bundle Subscribers : This update is now live in your dashboard. Contact us to book your personalized strategy session (an included benefit) and uncover how to turn these insights into competitive advantage.

For all others: see what you’re missing — request a sample market share presentation tailored to your brand and discover how Luminate can reveal your market position.