ESS Lesson #1: Sell Batteries to EV Owners

We ran some interesting analysis comparing the number of Tesla EV’s compared to the number of PV systems and number of ESS, normalised on a per-dwelling basis.

The chart below shows the correlation – postcodes with high ownership of Tesla EVs are more likely to have higher ownership of PV systems, which makes sense as its wise to fuel your EV from cheap and green energy. We also found postcodes with high ownership of Tesla EVs are more likely to have ownership of PV systems, and the correlation was stronger than for PV. We suspect that’s because both are very much Innovator/Early Adopters.

There’s limitations to what you can infer from postcode-level analyses. The full report analyses surveys to assess the direct relationship between PV, EVs, and ESS.

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