Our Methodology

Built on real data, designed for deeper insights.

How SunWiz goes beyodn reporting to answer “what’s happening now” and “why it matters.” 

The Bottom-Up Advantage

Most market intelligence is built top-down—relying on surveys, samples, or modeled assumptions that smooth over real market behavior. These approaches often obscure the dynamics that actually determine success in competitive solar and storage markets.

SunWiz does the opposite. Our intelligence is built from the ground up using verified data partnerships that capture real installations, real products, and real purchasing behavior. Because the same methodology is applied month after month and market by market, SunWiz delivers intelligence that is granular, comparable, and reliable over time.

Top-Down Data
  • Based on estimates and assumptions
  • Uses surveys, samples, and models
  • Shows averages, not real behavior
  • Can miss what’s actually happening in the market
Bottom-Up Data
  • Based on real, verified data
  • Tracks actual installations and purchases
  • Shows what’s happening market by market
  • Built for clear, confident decisions

The Five Ps Framework: From “What” to “Why”

 SunWiz uses the Five Ps framework to move beyond reporting outcomes to explaining performance:

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Producers

Track absolute manufacturer market share and its drivers at both national and sub-national levels to reveal who is winning—and why.

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Products

Reveal 12-month trends in system capacity, product power, topology, and physical characteristics to ensure multi-year design cycles deliver equipment the market actually needs.

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Prices

Identify the price premium or discount your brand truly commands in the eyes of installers, revealing your real brand strength.

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Perspective

Provide monthly Patterns & Predictions to support optimal stock and resource allocation by shortening feedback loops on market direction.

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Partners

Analyze the behavior of over 100,000 installers every month to understand global reach, depth, and loyalty—revealing whether your customers are staying or leaving as quickly as they arrive.

By moving from reporting outcomes to identifying these drivers, SunWiz ensures that every choice in the global clean-energy transition is guided by knowledge, not guesswork.

Together, these lenses connect bottom-up data to real decision-making. Instead of asking, “What happened?” SunWiz answers, “Why did it happen—and how should we respond?”