Our Mission
The mission of SunWiz is to make market intelligence the cornerstone of a faster, smarter, and more competitive clean-energy future, delivering one commercially valuable, data-driven insight at a time. The company exists to enhance competition and accelerate growth across the solar and storage industry by providing timely, actionable intelligence that reveals how the market truly performs.
Our Vision
The vision is to create “a world where truth and transparency power progress”, ensuring every choice made in the clean-energy transition is guided by knowledge rather than guesswork. Their five-year goal is to become the number one data source globally for solar and storage market intelligence, with potential future expansion into the broader energy transition.
The 4 Pillars
The strategic foundation of SunWiz is built upon these four pillars:
- Foundational Intelligence That Reveals What’s Really Happening: Leading the industry shift from assumptions to evidence-based strategy.
- Actionable Insights That Drive Strategic Decisions: Moving beyond simple data reporting to providing strategic recommendations that tell clients exactly which levers to pull.
- Independent Authority: Built on the behavioral audit of over 100,000 installers every month, establishing SunWiz as a trusted provider whose data is used to support critical industry decisions.
- Global Expansion Grounded in Proven Success: Exporting their beyond-reproach credibility from Australia to the UK, Europe, and beyond.
Origin Story
In 2005, Warwick Johnston was in a meeting with Australia’s solar industry leaders, attempting to create a roadmap to present to government. They hit a fundamental problem: “How can we create a roadmap if we don’t know where we are now?”
At that time, there was virtually no data on the size of the industry, the number of installations, or market dynamics. The industry was flying blind into the future.
Four years later, after gaining experience with solar retailers and consultancies, Warwick founded SunWiz in 2009. His first project was simple but revolutionary: determine how many solar installations actually happened in the previous year and publish that information.
The response was immediate. Chris O’Brien from SunPower Maxion asked: “Can you do that for us each and every month?” The answer was yes—and SunWiz was born.
What started as answering “how many installations?” has evolved into a sophisticated intelligence platform that is unmatched. Today, we don’t just report what happened—we interpret what’s happening under the surface, identify the drivers of market share, and recommend specific actions to improve competitive position. The platform’s granularity and insights takes people’s breath away and makes headlines.
The need we identified in 2005 hasn’t gone away. If anything, as the industry has grown globally, the demand for transparent, verified, granular market intelligence has become more critical than ever.