In our recent opinion piece, we discussed The biggest challenging emerging for the Australian solar industry, and what to do about it.
One of the key recommendations was as their customers churn, manufacturers need to identify new, quality retailers to do business with.
We explained Why, we described What, and now we’re going to show HOW.
Retailers with good reputation:
1) are the best long-standing partners to do business with.
2) can sell for higher prices.
3) are most likely to still be in business next month, next year, and next decade.
4) are more likely to be loyal to your product.
But how do you know if a solar retailer has a good reputation?
The most independent judge is their customers.
How the company services customers determines whether they get referrals.
Companies with higher ratings close more deals.
So to check a retailers reputation, you could just look at their customer reviews
However, different customer review platforms portray a highly different picture.
So its important to take a wider view than one individual review site.
You also need context.
When 50% of solar businesses have a 5-star google review rating, how can you tell them apart?
(The answer is by number of reviews)
And what if their reputation has recently changed?
Their historical tally will obscure any recent changes to how they operate.
SunWiz’s All Retailer Register incorporates customer reviews across multiple platforms.
You can identify where a retailer sits amongst its competitors.
So you can do business with partners that rise, not customers that suck.
Hint: Use the filters to only include businesses with high ratings, large number of reviews, or large installation volumes.
(PS you can also view a company’s reputation within the All Retailer Register main view)
SunWiz has compiled this information on over 4000 Australian solar retailers.
Enabling you to identify who the large, new, and fast-growing retailers are.
(Plus those that are most reputable).
Our All Retailer Register provides subscribers with information such as:
- Volume
- States + locations they operate in
- Reputation
- Brands used
- Headcount, Key Employees, Installers
- Public contact details
- Other key metrics
Secure your advantage by subscribing now. As we are continually enhancing our product and calibrating our calculation of retailer size, this content is available for an introductory price as of September 2023, accessible by emailing sales@sunwiz.com.au.