How to Partner with the Most-Reputable Retailers
In our recent opinion piece, we discussed The biggest challenging emerging for the Australian solar industry, and what to do about it.
One of the key recommendations was as their customers churn, manufacturers need to identify new, quality retailers to do business with.
We explained Why, we described What, and now we’re going to show HOW.
Retailers with good reputation:
1) are the best long-standing partners to do business with.
2) can sell for higher prices.
3) are most likely to still be in business next month, next year, and next decade.
4) are more likely to be loyal to your product.
But how do you know if a solar retailer has a good reputation?
The most independent judge is their customers.
How the company services customers determines whether they get referrals.
Companies with higher ratings close more deals.
So to check a retailers reputation, you could just look at their customer reviews
However, different customer review platforms portray a highly different picture.
So its important to take a wider view than one individual review site.
You also need context.
When 50% of solar businesses have a 5-star google review rating, how can you tell them apart?
(The answer is by number of reviews)
And what if their reputation has recently changed?
Their historical tally will obscure any recent changes to how they operate.
SunWiz’s All Retailer Register incorporates customer reviews across multiple platforms.
You can identify where a retailer sits amongst its competitors.
So you can do business with partners that rise, not customers that suck.
SunWiz has compiled this information on over 4000 Australian solar retailers.
Enabling you to identify who the large, new, and fast-growing retailers are.
(Plus those that are most reputable).
Our All Retailer Register provides subscribers with information such as:
Volume
States + locations they operate in
Reputation
Brands used
Headcount, Key Employees, Installers
Public contact details
Other key metrics
Secure your advantage by subscribing now. As we are continually enhancing our product and calibrating our calculation of retailer size, this content is available for an introductory price as of September 2023
CONNECTING WITH RETAILERS THAT SHOULD BUY FROM YOU
With over 4000 Australian solar retailers, you could spend your lifetime connecting with each.
You’d probably prefer to speak with the ones most likely to buy from your business.
Let’s pretend for a moment that you’re a BDM from Enphase.
There’s little point to a retailer that only uses entry-level equipment.
Your time is better spent trying to convert retailers that use other MLPE brands.
SunWiz’s All Retailer Register provides the brands solar retailers claim to use.
It draws upon information drawn from their website, customer reviews, and industry databases.
Admittedly, retailers display far more brands than they use each month, and they don’t keep their website perfectly up to date.
Still, the brands a retailer displays is a decent indication of how the retailer positions itself.
The All Retailer Register identifies large, fast growing, reputable retailers.
It helps you connect to decision makers in the best businesses.
And it provides a clearer understanding of each retailer’s brand positioning.
HOW TO CONNECT WITH RETAILERS (KEY DECISION MAKERS)
The first critical step in growing your business is identifying which retailers to do business with.
(That’s something we’ve covered here and here and here and here)
The next critical step is contacting those retailers.
Preferably using a direct email address or phone number.
And ideally being able to identify and contact their key decision makers.
SunWiz’s All Retailer Register enables you to do just that.
Here’s how to do that from the Main Explorer.
- Select a retailer of interest from our main list.
- Click “Show Contacts”
- The Business Contacts Pane appears
- The bottom left pane shows publicly-findable phone numbers and email addresses. Click the ‘Abc’ in the bottom left to call, email, view their linkedin profile, or visit their social media accounts
- The top right pane shows the name and title of each employee of the business, along with their degree of experience and influence. Click on any name to view their linkedin profile.
- From here, you can use a service like Lusha to obtain their email address and phone number.
- To find out where they’re located, click “Show Locations”
Note, SunWiz does not provide lists that enable the bulk messaging of solar industry workers. Our services do enable you to personally connect, for those seeking to build relationships with genuine partners.
So, to identify the best retailers and to connect with their key decision makers, subscribe to the All Retailer Register, from SunWiz.
THE BIG REVEAL
For many years our clients have
- Loved SunWiz’s accurate monthly data on hundreds of leading solar retailers….
- Asked whether we could fill in the gaps.
Thousands of solar retailers use STC agents.
Those retailers were hidden
(except those sending STC records to SunWiz).
UNTIL NOW
Now, SunWiz can provide information on >4000 Australian solar retailers, including:
- Volume
- States + locations they operate in
- Brands used
- Reputation
- Headcount, Key Employees, Installers
- Public contact details
- Other key metrics
Secure your advantage by subscribing now. As we are continually enhancing our product and calibrating our calculation of retailer size, this content is available for an introductory price as of September 2023, accessible by emailing sales@sunwiz.com.au.
