In our recent opinion piece, we discussed The biggest challenging emerging for the Australian solar industry, and what to do about it.
One of the key recommendations was as their customers churn, manufacturers need to identify new retailers to do business with.
An enhanced strategy we recommended was
- Focussing on local areas where you’re underrepresented (contact us to identify those), and
- Identify suitably-sized retailers that are good candidates for buying your brand, and
- Connecting with their decision maker.
We explained Why, we described What, and now we’re going to show HOW.
LOCAL HEROES: HOW TO CONNECT WITH NEARBY RETAILERS
Your business may operate nationally.
So you may be interested in the best solar retailers nationwide.
The All Retailer Register helps you find those retailers.
And connect with them.
However…
Often a local lens is required.
Your salespeople may be responsible for individual states.
Or planning a road trip to connect with new customers.
Your Business Development Managers need great local know-how.
All Retailer Register provides great local know-how.
Filters in the main explorer enable you to list only companies that operated in a selected state.
Or you can use our interactive map and postcode filters to search for companies in the local area, even filtering on the equipment each retailer claims to use.
So, give your BDMs the tools they need to identify and connect with the best local retailers. Subscribe to the All Retailer Register, from SunWiz.
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CONNECTING WITH RETAILERS THAT SHOULD BUY FROM YOU
With over 4000 Australian solar retailers, you could spend your lifetime connecting with each.
You’d probably prefer to speak with the ones most likely to buy from your business.
Let’s pretend for a moment that you’re a BDM from Enphase.
There’s little point to a retailer that only uses entry-level equipment.
Your time is better spent trying to convert retailers that use other MLPE brands.
SunWiz’s All Retailer Register provides the brands solar retailers claim to use.
It draws upon information drawn from their website, customer reviews, and industry databases.
Admittedly, retailers display far more brands than they use each month, and they don’t keep their website perfectly up to date.
Still, the brands a retailer displays is a decent indication of how the retailer positions itself.
The All Retailer Register identifies large, fast growing, reputable retailers.
It helps you connect to decision makers in the best businesses.
And it provides a clearer understanding of each retailer’s brand positioning.
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HOW TO CONNECT WITH RETAILERS (KEY DECISION MAKERS)
The first critical step in growing your business is identifying which retailers to do business with.
(That’s something we’ve covered here and here and here and here)
The next critical step is contacting those retailers.
Preferably using a direct email address or phone number.
And ideally being able to identify and contact their key decision makers.
SunWiz’s All Retailer Register enables you to do just that.
Here’s how to do that from the Main Explorer.
- Select a retailer of interest from our main list.
- Click “Show Contacts”
- The Business Contacts Pane appears
- The bottom left pane shows publicly-findable phone numbers and email addresses. Click the ‘Abc’ in the bottom left to call, email, view their linkedin profile, or visit their social media accounts
- The top right pane shows the name and title of each employee of the business, along with their degree of experience and influence. Click on any name to view their linkedin profile.
- From here, you can use a service like Lusha to obtain their email address and phone number.
- The bottom left pane shows publicly-findable phone numbers and email addresses. Click the ‘Abc’ in the bottom left to call, email, view their linkedin profile, or visit their social media accounts
- To find out where they’re located, click “Show Locations”
Note, SunWiz does not provide lists that enable the bulk messaging of solar industry workers. Our services do enable you to personally connect, for those seeking to build relationships with genuine partners.
So, to identify the best retailers and to connect with their key decision makers, subscribe to the All Retailer Register, from SunWiz.
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THE BIG REVEAL
For many years our clients have
- Loved SunWiz’s accurate monthly data on hundreds of leading solar retailers….
- Asked whether we could fill in the gaps.
Thousands of solar retailers use STC agents.
Those retailers were hidden
(except those sending STC records to SunWiz).
UNTIL NOW
Now, SunWiz can provide information on >4000 Australian solar retailers, including:
- Volume
- States + locations they operate in
- Brands used
- Reputation
- Headcount, Key Employees, Installers
- Public contact details
- Other key metrics
Secure your advantage by subscribing now. As we are continually enhancing our product and calibrating our calculation of retailer size, this content is available for an introductory price as of September 2023, accessible by emailing sales@sunwiz.com.au.