Choice Solar Insights
SunWiz recently spoke at length with SolarChoice owner, Angus Gemmell, who volunteered some amazing insights into recent activity in the Australian solar industry. Much of it confirms what subscribers to SunWiz Insights already know – that there’s a huge trend towards 3-5kW systems (as seen in the image above). But Angus provided some extra insights drawn from SolarChoice’s unique position in the market – here’s some of what he revealed:
The residential market in recent months has increasingly gravitated toward the 3kW to 5kW range, with such customers inherently avoiding the ultra-price competitive end of the market.
- While the Australian market responded in droves to cheap pricing for entry level systems throughout 2008 to 2011, consumers in 2012 clearly wish to inform themselves on the parameters of what’s available with the majority settling on a mid-size system at a mid-range cost. Installers seeking to bring forward ever more of the 1.5kW market with price wars in the lead up to 30 June 2012 generally haven’t fared too well.
- Consumer decision making has foremost been dominated by inverter reputation and warranty support, and secondly is motivated by installer credentials.
- Solar module brand and warranty remains an important, but not decisive factor. Once a consumer has a final shortlist of similar installer options, a workmanship warranty in the vicinity of seven to ten years is typically persuasive.
- The 30kW to 100kW market is building very solid momentum.
Angus also shared the origins of which panel and inverter combination are most popular amongst customers at the moment. Based on data provided by SolarChoice, SunWiz also shows insightful visualisations into the commonly offered prices for various system sizes, broken down by state and panel-inverter origin. This information is exclusive to Insights subscribers, who will be able to target their sales offerings more competitively. This month’s Insights also reveals the facts & figures of the 3rd-largest PV retailer, details trends in the national PV market, and provides detailed installer rankings according to SolarQuotes.
According to information provided by Angus, SolarChoice has assisted over 45,000 Australian hoseholds, and currently receives over 100 leads per day. They provide end-customers with a unique brokerage channel to over 150 installers across 36 geographical zones. Solar Choice Commercial provides an impartial tender managemen for commercial PV tenders, and now offer an operational lease for projects over $50k as an open-source facility to the entire industry. They’ve even expanded to the UK as www.SolarSelections.co.uk
We released a tutorial on how to sell more commercial PV.
SunWiz’s article on Australia having a larger residential PV market than Germany was recently published on Renewable Energy World.
Warwick has been celebrating two eclipses this week – a partial lunar eclipse (moonrise by surfboard), and the transit of venus.
To learn more about what we can do for your solar business, visit www.sunwiz.com.au