The data used in this article can be found in the latest iteration of SunBiz Enlighten
One of our recent posts looked at conversion rate, and another looked at profit margin.
Margin and conversion rate are clearly related.
You’d expect that high-margin (equals high price) results in low conversion.
You’d be right.
In general.
But! But but but but but but…
There are businesses out there with high margin and high conversion.
They’ve stepped off the treadmill and onto the escalator.
As this teaser shows.
What’s the difference between the unicorns and those stuck on a treadmill?
If I had to boil it down to one thing, the unicorns work smart, not hard.
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