Targeted PV Marketing: Take Aim with Interactive Solar Hot Spots

• Survive in Solar by Selling into Suburbs with continued high demand
• Improve your profit line by targeting your marketing dollar to favourable postcodes
• Further Target Your Marketing to Specific Demographics – age, education, occupation

SunWiz Consulting is proud to announce the release of Australian Solar Hot Spots Interactive including the 4th quarter of 2011. Our uniquely powerful interactive dashboards allow you to identify favourable locations for solar installations using an intuitive graphic user interface. SunWiz has even scoured the data to provide some Insider Hot Tips for you in the supporting user manual. See it in action in this demonstration video.

Scroll Down for Free Interactive Market Data on the Australian PV Industry and Free Charts on Total Australian Installations, Capacity, and Average Size by State

Ever wondered…

• Which suburbs are installing more solar systems?
• Which suburbs experienced less downturn in recent months?
• What suburbs have plenty of appetite left for solar?
• What suburbs are installing larger systems?
• What type of people are more likely to buy solar?

You can find the answers to these questions and much more inside SunWiz’s Australian Solar Hot Spots Interactive. This highly-affordable market intelligence could transform your business.

Option

Interactive + Manual $375.00 AUD Interactive + Manual & Demographics $525.00 AUD

Targeted marketing made easy

The dynamic nature of the solar industry has meant that targeted marketing is an essential part of business today. To make the best possible choices and get the best bang for your marketing buck you will need thorough, detailed and insightful data tailored specifically for the solar industry.

The Solar Hot Spot Dashboards allow you to quickly and easily identify suburbs that have had less penetration and have a tendency to install larger sized systems. Identify suburbs that have been stable even as subsidies have ended or even suburbs that have been saturated and require less of your attention. View state trends on the correlation between family income, occupation, age, industry of employment and the average system size or penetration rate for a suburb. Your marketing choices will be made easier and have a greater potential for success with this suite of information at your finger tips.

See it in action in this demonstration video.

Product contents

Option 1: ($375 ex GST)

• Solar Hot Spots Interactive Dashboard, plus:
• User Manual featuring Hot Insider Tips
• Interactive maps of Australia showing:
  • Cumulative capacity and penetration by suburb
  • Monthly capacity and average system size by suburb
  • Quarter 4 2011 installations as a percentage of the year’s total by suburb
  • Quarter 4 2011 installed capacity as a percentage of the year’s total by suburb
  • Quarter 4 2011 average system size by suburb
• Data and Plots of:
  • State and national number of installations for 2009, 2010, 2011 by the month
  • State and national installed capacity for 2009, 2010, 2011 by the month
  • State and national average system size for 2009, 2010, 2011 by the month

Option 2: ($525 ex GST)

• Solar Hot Spots Interactive Dashboard
• All of the above (including the user manual and Insider Hot Tips)
• Plus Demographic Target Market report (additional $150)

Find out if you should be targeting younger people, parents, managers, mechanics or farmers? This additional report provides information on which market demographics are most likely to purchase solar, how has this changed in recent months, and which market segment is most likely to buy a larger system.

Option

Interactive + Manual $375.00 AUD Interactive + Manual & Demographics $525.00 AUD

Free Interactive ORER-data on Australian Solar Power Suburb Analysis

The Office of the Renewable Energy Regulator (ORER) has recently released postcode-level data on Australian solar power (PV) installations. SunWiz has developed a free, visually-interactive solar power postcode analysis of this data, seen below. Also shown beneath are national and state-based aggregates on systems installed, capacity installed, and average system size.

Select a region to produce a close-up of postcodes contained, and their associated metrics. Click on the main map to deselect the region. You can also zoom to a region, and pan (by clicking and dragging your mouse on the map)

Note that data provided by ORER excludes systems pending registration. As a result, information from recent months (but especially the past 3 months) is incomplete, overstating the industry downturn. If you wish to obtain more detailed insights into individual installations - by company, state, or most popular system sizes, subscribe to PV Market Insights

Note that data provided by ORER excludes systems pending registration. As a result, information from recent months (especially the past 3 months) is incomplete, overstating the industry downturn. If you wish to obtain more detailed insights into individual installations - by company, state, or most popular system sizes, subscribe to PV Market Insights

Australian solar postcode information and data analysis interactive

See it in action in this demonstration video.